Samsung MFP SCX-6345N Guía de usuario descargar pdf (Pagina 7)

Product Concept & Positioning

Concept

Samsung Digital Multi Function Printer | 6 + 7

Product Concept

The SCX-6345N has been developed as an A4 based alternative to centralised

A3 contract based copiers with high performance and productivity at an

economical cost.

The SCX-6345N can be deployed into general Corporate office

environments including Finance, Human Resources, and Sales

departments or any Small to Medium business which needs

powerful performance in a convenient and cost effective solution.

The modular designed SCX-6345N has standard features like fast A4

duplex print and copy speeds, intuitive touch screen panel operation, in-built

network scan features to capture and distribute documents, large storage

with a 40GB hard disk and an embedded network card. In addition, the

system can be expanded to meet growing customer needs by adding

extra paper capacity (Max. 2180 Sheet capacity), a convenient

finisher for stapling and collating documents.

In the past, many office environments had to use one centralised

Copier device. However, the needs of the office user environment

has been changing and today users and IT departments require

efficient and easy-to-use networked multi-function product

functionality that gives high performance combined with economic

device maintenance cost.

The Samsung SCX-6345N can deliver a lower TCO for those

users who mostly need A4 productivity but up to now have had to

pay for premium A3 functionality.

Product Positioning

Product Positioning Strategies

A) Cost Efficiency Approach (compared with other vendors at the same performance)

This positioning is based on speed and allows a much improved approach on cost efficiency. In this case the SCX-6345N has

advantages in Total Cost of Ownership.

B) Performance Efficiency Approach (compared with other vendors at the similar price)

This positioning is based on performance-efficiency and can be promoted based on its various performance features including

speed.

Type

Benefit

Better Cost

- Lower Purchasing Cost

- Better TCO

- Easy to Install & Maintenance

Better Performance

- Speed : Copy and Print

- Easy to Use : User Interface

A - Positioning

B - Positioning

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